By now, you may already be aware that Google Adwords is the world’s largest online advertising platform. No wonder more and more businesses owners seem to be getting into the game. If it is not part of your B2B search engine marketing campaign, then there is no other better time to include it than now.
However, this is not to say you should handle everything in-house since you can outsource your Adwords campaign management to professionals. But before you make a hiring decision, you need to know what you’re signing up for. To offer a helping hand, below are two things to consider when hiring an agency to manage your Google Adwords.
Whether you need help with Bing ads management or bid & budget optimisations, you should always ensure that you count on an agency with years of experience in the field. While there is nothing wrong with hiring an agency that was just started the other day, chances are they might not help you attain the expected results. Keep in mind agencies with years of experience understand how to navigate the issues that arise with your campaign.
Whereas an agency may know how to check your website ranking on Google, that’s not to say you should trust them. Remember, a lot of things go into Google AdWords management. For this reason, a reputable agency ought to offer a wide range of services if they are to stand a good chance of boosting your ad’s visibility.
You want the agency to help you with bid strategies and testing or even calculating bid adjustments. Therefore, the services they offer must be in line with your set goals. Anything less than this is reason enough to make you look elsewhere.
Hiring an agency to manage your Google Adwords does not necessarily have to eat into your precious time. The secret lies in understanding the things to watch out for if you’re to find an agency to help you attain a bottom-of-funnel kind of traffic. It is then that you can attain a better ROI from your campaigns.
If you need help calculating your CTR or choosing industry-specific keywords, be sure to get in touch with MediaOne Marketing today. As a leading digital marketing agency in Singapore, it will only be a matter of time before you start noticing results.
