Backlinks have an important role to play in the world of Search Engine Optimization (SEO). Actually, they determine the ranking of websites on major search engines be it Google or even Bing. Things have, however, changed over the last couple of years considering search engines have made updates to their ranking algorithms and are now focusing on backlink quality and link relevance.
The internet has also become more sophisticated and diverse with websites popping up every other day. What is even more fascinating is the fact that you can now buy backlinks when looking forward to taking your site a notch higher. Either way, you need to prioritize the types of backlinks you choose to use.
If your website is still not ranking the way you would love to, then you ought to check whether you’re building all types of links. To make your quest easier, here are some of the most notable types of backlinks you need to be fully aware.
Editorial Backlinks
This is by far one of the best types of backlinks you can ever get. In most cases, they get to be when an authoritative site links back to a piece of content you posted as a source with the main intention of supporting their own work. Alternatively, someone else can refer to your site as general source of good information.
Even though there are different ways in which you can get an editorial backlink, the best route involves prioritizing high quality content on popular topics that people find appealing. After all, it will make any content marketing you do way easier provided your content can sell itself.
Guest Blogging
Guest blogging has been with us for a couple of years now, but it’s always better to know how you can pull it off successfully. Despite the fact that Google does not prioritize links from guest blogs, they still tolerate them to some extent. However, they ought to be relevant to the topic of your site while at the same time providing quality content for the site you choose to write for. The good news is once you establish a good relationship with an authoritative website, then it might end up turning out as a recurring source of links.
Niche Directories
If you are looking forward to building your business, then links from niche directories will serve you perfectly. This may not come as a surprise considering they boast of a relevant theme and are more useful to users. You ought to keep in mind that they’re more difficult to find, but they are still more valuable.
The Bottom Line
These are just but some of the different types of backlinks you can leverage for SEO. The secret lies in figuring out what works perfectly for your website before you finally make a purchasing decision. Fortunately, most sites that sell backlinks will be more than happy to offer a helping hand thus making sure you have an easy ride.
